A marketing campaign for any company aims at achieving three main goals that include having a well-targeted message whose aim is to reach those who it is intended, a well-understood message, as well as having a message that is inspiring to the audience. All the above goals are according to Lori Senecal. Marketing via social media and the right mix of images that are visual can all be done in the modern advertising world.
Use of images in the campaigns of Attention Gabbing Creation
The Internet is now at everyone’s disposal making images very common to many. These images can be used to pass messages across geographical and cultural boundaries. As images are not limited to time and space, they can be well used in the market advertisement agencies as they capture the attention of the people. An image should inspire and touch the emotions of the audience that will, in turn, trigger them to share the image as they also get mentally involved with them. A unique audience eye capturing color is a vital factor for companies to consider. Certain colors in an advertisement trigger certain responses of the product or service being advertised.
More about Lori Senecal
Lori Senecal is a leader who is highly powered in business. She is successful, and her leadership has been outstanding in the large digital and creative industries that are marketing oriented. She is the current Chief Executive Officer of Crispin Porter and Bogusky, LLC. At her position, she oversees the agency expansion globally not forgetting other duties allocated to her. She also coordinates and manages nine international offices of the company. Check out Crunchbase to know more.
Lori started working with a unit of Interpublic Group of Companies, McCann-Erickson, Inc. She is also a product of a marketing specialty to the young adults, TAG Ideation. Senecal’s exemplary performance saw her become McCann Worldgroup’s CIO before being placed as its president. She headed Kirshenbaum Bond Senecal Partners after being the CIO of McCann World group for two years. She was later named the Chief Executive Officer and President of Kirshenbaum Bond Senecal Partners. Her exemplary performance saw the companies she led excel greatly.
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