Fabletics Has Proven it is a Worthy Brand

Fashion Trends

Succeeding in a space where Amazon controls about 20% of the fashion market has been no small feat for the Fabletics brand. In just three years, Fabletics by Kate Hudson has grown to be worth $250 million dollars.

 

Fabletics uses a subscription business model to sell its active wear and its convenience and membership model has proven to be very successful over a very short period of time. Brands have always traditionally been defined as high end by its price and quality but that has changed over the last few years. Now, the customer wants good customer service, brand recognition, and exclusive designs-that is what defines high value brands these days. Fabletics plans to open more physical stores in Illinois, Florida, California, and Hawaii.

 

General Manger, Gregg Throgmartin believes that the success of Fabletics is from its new version of “high-value” branding. The membership model of Fabletics as well as personalized service and a better cost than its competitors have all contributed to the great success of the company. He believes that it’s much easier to make the customer happy when you know exactly what they want.

 

Fabletics built relationships and got to know the local markets rather than go with the usual pop-up store business model. This enabled the company to gain a market where 30-50% of their walk-in customers were already members and 255 became members.

 

In only four years, Fabletics has gained over 21 million followers in Twitter and has opened 18 retail stores. Hudson saw an opportunity and she seized it. Fabletics has recently expanded into plus size apparel and she is passionate about encouraging her customers to live healthier lifestyles through her apparel.

 

Hudson stays very involved and keeps on eye on what is selling and what isn’t and adjusts her collections accordingly. She also keeps an eye on sales for each week. Data collection has proven to be very useful and when each new member signs up to become part of Fabletics, they take a Lifestyle Quiz that helps get them a more personalized fit and lets Fabletics know exactly what the customer wants.

 

Hudson gets her inspiration form her mom, Goldie Hawn, and believes it’s very important to take risks so that you have the chance to become successful. She believes that if you live your passion and focus on what its the most important, then you will become fearless and inevitably successful.

Kate Hudson’t Fabletics Puts Workout Wear At Your Door

Fashion Trends

The switch to shopping online has been steadily increasing for a while now. But lately companies are making it even easier to buy clothing without leaving home, if that’s even possible. And it is. Kate Hudson’s company, Fabletics, was one of the first to offer this service.

 

It’s an interesting concept. You go on the Fabletics website, click on “get started” to take the Lifestyle Quiz and they’ll get a pretty good idea of what to send you. Fabletics will then ship you an outfit each month. You can either choose to buy it or send it back. So, you don’t have to buy all of the monthly shipments.

 

In a non-sponsored review on her blog “A Foodie Stays Fit,” Teri Hutcheon recommends getting fitness apparel this way. Teri says the quality is good, especially the leggings. She says that it surprised her too because of the price. Other company’s leggings aren’t as thick and don’t offer the compression to the body that Fabletics leggings have. And the other company’s leggings cost more. She was also “very impressed” with the styles offered. The ones Kate Hudson designs for Fabletics have a lot of special details like well-placed cutouts. And again, the value is top notch since VIP members can get a 2-3 piece outfit for $49-$59. Being a VIP member doesn’t mean you have to buy each month’s shipment either. You can also shop a la carte. The pictures and descriptions on the site are great too.

 

It normally takes a company several years to start seeing much of a profit. But according to an article on Forbes from November of 2016, Fabletics grew their company to $250 million in just three years. And currently Amazon controls 20% of the e-commerce fashion market but Fabletics is “taking them on.”

 

Fabletics have been putting brick and mortar stores out there all along. At the time of the Forbes article there were stores in California, Florida, Illinois and Hawaii, sixteen altogether. They will be opening more too. Traditionally consumers will visit an actual store, get an idea of what they want and then shop online. Very often people will find the items they are interested in on another site, usually for less money. Obviously this fails to create success for that store. But this new way of using “reverse showrooming,” visiting the store after you shop on the comapany’s site, is a no-brainer for garnering customer relationships.

 

Fabletics was launched in 2013 after CEOs of JustFab Inc., Don Ressler and Adam Goldenberg, noticed that activewear lines weren’t offering apparel for women looking for affordability and quality. The beautiful and talented Kate Hudson came on board and added her style, trendsetting ability and passion. As stated in the Fabletics mission statement, “…we create clothing that inspires you to stay active, whether that means competing in an iron(wo)man competition, sweating in the studio, or chasing after your kids.” Hudson stays fit and stylish and approves every design.

What’s New With Lime Crime?

Beauty Products, Fashion Trends

Lime Crime is by far one of the most popular makeup brands out there today mainly because of their edgy and aspiring color schemes that bring out the expressive inside all of us. The brand strives to come up with ways to intricately provide fans with reliable and unique opportunities that could improve their makeup and overall looks. Launching new things whenever they can, their new hair care line is going to blow your mind and improve everything with their brand.

 

Lime Crime is going to launch a brand new product line for hair design. The beautiful Unicorn Hair Dye section is going to provide girls with the chance to color their hair and dye it in an instant. They have so many varying of colors to give you that extra shine and really have countless options. Their mix and match possibilities is unlimited and can be quite exciting. They are completely vegan and healthy for you and can help provide you with what you need for more colors. With just a cheap price of only $16 for each hair dye, you can use a single bottle for awhile and have plenty to spare.

 

The second thing exciting coming from Lime Crime is their new and latest colors in their Diamond Crushers line. Their three new shades being added to the lineup are Cleopatra, Black Unicorn, and Acid Fairy. All three give that special tone of color and can provide you with that genuine makeup shades. This addition to the collection is beyond interesting and the perfect way to give lovers of this collection more to work with makeup-wise.

 

Lime Crime started many years ago back in LA when Doe Deere was just getting her career started. She’s a wonderful woman who just loves makeup and helping women find that way to express themselves in a unique way. Her makeup gives women that expressive color, and they have been enjoying the way she always comes up with new colors and ways to provide vegan and organic makeup. Watch out for these new options and join the Lime Crime club looking amazing and fresh.

Kate Hudson Speaks About Her Fast Paced Success With Fabletics

Business, Fashion Trends

Kate Hudson, a prominent figure in the Hollywood scene, is also experiencing great success with her clothing business Fabletics. She recently participated in an on stage interview, at the Fortune Most Powerful Women Summit. She discussed the fast paced success of her business and the challenges she faces, both as a celebrity entrepreneur and how to keep the progressive momentum going for Fabletics.

Hudson has been in tuned and inspired by fashion most of her life, admitting that she always imagined herself being involved with the clothing industry on Pinterest in some way. She saw a large hole in the fitness apparel market place and immediately starting thinking of how she could fill it. Hudson’s clothing designs are part of an athleisure brand that allows fitness clothing to be functional as well as versatile. Her introduction of Fabletics hit the mark, and after only 3 years of operations, the organization is boasting a revenue rate of $250 million annually.

Read more: Fabletics – Wikipedia

Hudson was excited that her products were met with so much enthusiasm, but since the pace took off so quickly, the stress of keeping up and managing effectively was extreme. Her tension of starting a business was further amplified by living in the spotlight as a notable actress on Twitter. She felt extra pressure to succeed and keep everything on point, making no perceivable mistakes that would be examined under the constant celebrity microscope. Yet, her status did serve a positive role, giving Fabletics more exposure than basic marketing could offer. She admits that only now, after 3 years, do they feel that they are keeping pace with their ever growing customer base.

Fabletics started as a subscription based model, harnessing e-commerce and social media to attract the modern day buyer. They have moved into offering retail, but find that the majority of their revenue still comes from the internet, which they fully embrace. A unique element of Fabletics is their wide range of designs and fits that can be worn for activities ranging from intense workouts to calm relaxation. The styles are routinely changing so that customers stay intrigued.

Fabletics core values are based on providing fashionable athleisure wear for anyone and everyone. They are continuing to invest their efforts in this idea by moving to provide plus size fitness and leisure wear. Hudson feels that all women should celebrate their bodies and have fun, sexy, comfortable, and versatile clothing to do that. Her instincts on what her customers want has been spot on for the last 3 years, and it appears that this new movement will lead to further progression of her brand and greater success as a business woman.

Source: https://www.youtube.com/user/Fabletics

Wengie’s Skincare Routine

Fashion Trends

Skincare is an important part of many women’s lives, after all, who doesn’t want to look young forever? Being diligent in using the right products for your skin can make a world of difference in how it looks and feels before applying your daily makeup. Wengie, an Aussie beauty blogger, gives us a look into her skincare routine and what she does to keep her face looking youthful.

First up, she talks about the importance of cleansing tissues and makeup remover. This is important for those who apply a full face of makeup everyday. Wengie gives us a look at her favorite products for this, then goes into toners for after a good scrubbing. Though these products are not exactly budget-friendly, they do work well for keeping acne and wrinkles at bay.

Wengie does love a few Korean beauty products, which are said to be great for youthful looking skin. Facial oils are fantastic for keeping the moisture in, as well as plumping up and brightening sallow skin. Even if you have an oily face, moisturizer is key as Wengie points out, and you must be diligent in using it morning and night.

They can also really revive dull, uneven texture and help to brighten up your face. Here is Wengie’s video on her own personal routine, which may be of great help to those looking to incorporate new products into their own skincare kit.

All in all, simply look for products specified to your skin type and budget. Don’t logo the sunscreen, and make sure to keep hydrated. These are the absolute best ways to keep that face happy and healthy.

 

Learn more about Wengie:

http://socialblade.com/youtube/user/wwwengie

https://www.sweetyhigh.com/beauty-fashion/wengie-interview

 

Woman Reviews Hair Care Product Wen By Chaz

Fashion Trends

The product for hair care named Wen By Chaz has been recently been tested by a woman. This woman tested the QVC advertised product for one week and reported her results each day. During the week she stated that the product had some very positive effects on her hair. The product would do a number of things such as make it shinier, stronger and also allowed it to be styled more easily. After testing the product she found it to be a very good product to use when looking to maintain your hair. It is especially effective for those who have hair that is very thin and fine as it will make it stronger and look fuller.
WEN hair has a number of characteristics that make it an ideal product to use for hair care and maintenance. These characteristics include the ability to cleanse hair, treat it, style it as well as making it softer and more shiny. With this product it will be easy to clean the hair so that it doesn’t have any contaminants. Wen By Chaz will also give you a way to treat your hair in case it is damaged.

According to Guthy-Renker, one of the things that make Wen hair among the top hair care products on the market, is that the product contains a number of all natural ingredients that are able to nourish the hair instead of damaging it. With ingredients such as glycerin, panthenol, rosemary extract and also wild cherry bark users can get a product that is healthy for their hair. By being easy to use, consumers will be able to efficiently get the most out of caring for their hair.
Read more: http://www.wen.com/faq.html

 

 

Fabletics is changing athleisure wear

Fashion Trends

Working out is critical to your health, but most Americans hate the way they look when they work out. Baggy sweatpants, sweaty jerseys, and gym shorts that are always riding up can make working out a chore and have you feeling incredibly unattractive. Several companies have started releasing work out gear for those that are fashion conscience. Perfect gym shorts, yoga pants, and stylish tops have changed the way people view working out. These clothes are incredibly functional, and their fashion conscious look has made them popular leisure wear as well. Athleisure wear is changing the way people view work-out gear.

Athleisure is a growing field that has attracted several great companies. Nike, Adidas, Under Armor, and other athletic brands have started tailoring their clothing to be fashion conscious and fun to wear. They want their brands to be comfortable and easy to exercise in. While these brands have made an effort, many people want a more luxurious athleisure wear brand. One of the most luxurious athleisure brands today is Fabletics.

Fabletics was founded by Kate Hudson with the goal of offering luxurious and functional athletic wear. The company operates several retail stores throughout the United States, and a great online store. They offer everything from yoga pants to sports bras. The clothing is made of top quality material and they have recruited great designers to make the clothing.

Fabletics on fabletics.ca produces great clothing, but that isn’t what makes Fabletics a premiere athleisure brand. Fabletics was founded with an emphasis on using data to better serve customers. When you arrive on their website, you are asked a serious of questions to assess your style needs. These questions ensure that you love every item you purchase from the site. Fabletics customers have responded postively to this data centered approach, and they intend to continue perfecting their clothing and their approach to data.

Athleisure wear is changing the way people think about their athletic wear. While some retail companies have produced athleisure products, their line ups are not sufficient.