Farewell Thee Lori Senecal

Female CEO

It is always sad whenever a competent leader is about to leave any organization. On the other side, great leaders understand that their purpose in a company is not only to make present results but a future for the company too. Lori Senecal has been the CEO of CP+B since 2015. The company has reached high heights as a result of her great marketing skills and creative mind. Unfortunately, Lori Senecal is stepping down as the Chief Executive Officer and President of CP+B this year.


Chuck Porter, the chairman of the company, says that Lori Senecal has been the perfect individual for leading CP+B. The firm has gained a stable momentum through the intelligent decisions Lori Senecal has made at her time of leadership. He went ahead to say that she has been awesome and the firm is better, thanks to her. They are ready to take the matter into their hands after Lori and see that her efforts for the company do not go to drain, but instead propel the firm to the next level. Check out huffingtonpost to know more.



In an interview, Lori said that her passion for leading others began when she was in high school. She wanted to engage in gymnastics, but her height wouldn’t allow it. She got a chance to be the leader of the gymnastics. She says that since then, she has always felt she was born to lead and others to follow, not the other way round. She says that as a coach she always aimed at excellence for her team and it is the same theory that is needed in the advertisement world. You can visit youtube to see more videos.



Lori Senecal says that in the ad world, you make money when other people make money. She says that you got to be a performer and a strong individual to earn in her line of business. She quotes a saying that is common in their business that one is only as good as his/her last advert was.

Lori Senecal has always considered herself profitable as a result of her great skills to motivate others. Lori Senecal says in term of finance; one takes time in the advertisement agency. KBS, however, rose very fast compared to other advertising agencies due to the cooperation of the support.




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Lori Senecal’s Fantastic Advertising Skills

Female CEO

A marketing campaign for any company aims at achieving three main goals that include having a well-targeted message whose aim is to reach those who it is intended, a well-understood message, as well as having a message that is inspiring to the audience. All the above goals are according to Lori Senecal. Marketing via social media and the right mix of images that are visual can all be done in the modern advertising world.

Use of images in the campaigns of Attention Gabbing Creation

The Internet is now at everyone’s disposal making images very common to many. These images can be used to pass messages across geographical and cultural boundaries. As images are not limited to time and space, they can be well used in the market advertisement agencies as they capture the attention of the people. An image should inspire and touch the emotions of the audience that will, in turn, trigger them to share the image as they also get mentally involved with them. A unique audience eye capturing color is a vital factor for companies to consider. Certain colors in an advertisement trigger certain responses of the product or service being advertised.

More about Lori Senecal

Lori Senecal is a leader who is highly powered in business. She is successful, and her leadership has been outstanding in the large digital and creative industries that are marketing oriented. She is the current Chief Executive Officer of Crispin Porter and Bogusky, LLC. At her position, she oversees the agency expansion globally not forgetting other duties allocated to her. She also coordinates and manages nine international offices of the company. Check out Crunchbase to know more.

Lori started working with a unit of Interpublic Group of Companies, McCann-Erickson, Inc. She is also a product of a marketing specialty to the young adults, TAG Ideation. Senecal’s exemplary performance saw her become McCann Worldgroup’s CIO before being placed as its president. She headed Kirshenbaum Bond Senecal Partners after being the CIO of McCann World group for two years. She was later named the Chief Executive Officer and President of Kirshenbaum Bond Senecal Partners. Her exemplary performance saw the companies she led excel greatly.

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