The internet has become something of the great equalizer in life. The utility can give a voice to the quietest person in the world but it can also tear them down just the same. Missouri Professor Melissa Click quickly came to realize just how powerful a tool the internet can be when she watched her career get destroyed before her very eyes. Her sin? Having a bad day on campus and having it captured on camera. Melissa Click came under fire this past year when a video showing her call ‘for muscle’ to remove student journalists from a protest went viral. Nothing has been the same for her since.
When the video went viral the University of Missouri was forced to take action thanks to pressure from over 100 different lawmakers. Click was quickly put on suspension pending an investigation and the common thought seems to be that she will be terminated. Student protests can be tremulous events, especially when tempers are high, and Click allegedly did not show the sort of constraint and level head that the Missouri board wanted to see.
At this point in time what is Click supposed to do? Simply set herself back and allow the internet to destroy a reputation that she carefully curated for the past 12 years? Click had been a well liked professor at the University for over a decade when the event happened. The faculty at UoM stood behind her which prompted even more to come out in support of Click. So, instead of letting the court of public opinion destroy her career the embattled professor turned to a company called Status Labs.
Status Labs is an online public relations company based out of Texas. Status Labs became popular on a whole new level thanks to CEO Darius Fisher and his very public, very vocal, support of privacy rights. The company has been focusing on a public relations campaign for Click and the tide finally seems to be turning back in her favor.