The Executive Chairperson of PodcastOne, Norman Pattiz has been the head of the company since June of 2016. Before, he was the Chief Executive Officer in the business and has a renowned company called Westwood One Inc. that was established in 1974. He is now famous due to the company recognition.
Norman Pattiz once became the president of the Broadcast Education Board. He now leads five corporations and has a substantial contribution to the decision making of the companies. Results for the five brands with various products were released, and podcast was used to advertise the merchandise. The conventional means of advertising was used to look for customers too.
According to the results that were announced by Norman Pattiz and Tom Webster who is the VP of the Edison Research Strategy, there were significant effects of the Podcast advertising. Five leading brands with their five products and services were involved. The podcast advertisements were done in the last six months of 2016, and there were sound effects on the product promotion.
The outcomes were as follows: over 60% of Podcast listeners went to look for the brand that was advertised. That was an increase from a small 7% in the research before running the adverts in the Podcast.
Individual product response also rose, and when the study was carried out, there was a 47% increase in financial products, a 37% increase for car after-market goods and an increase of 24% for garden and grass products. Learn more: https://www.facebook.com/normanpattiz
After the research, almost half of the respondents had excellent views of the car aftermarket merchandise which was a rise from 18%. There was a 6% rise in the garden and lawn products after some more people became convinced that they could use the product thanks to the podcast advertisement.
Edison Research was the firm that carried out the study in 2016 on behalf of PodcastOne to see how efficient podcast marketing was for the five brands. When starting, some names were well known, but others were just starters. The products that were not well known wanted to be established in the consumer world. Pre and post studies were carried out, and the interval of doing the studies were 4 to 6 weeks, and the people doing the research said that after the podcast adverts, more people were willing to buy those established, new and lesser-known merchandise in the market. In all these, we can see that the podcast adverts were useful in marketing.