Kate Hudson, a prominent figure in the Hollywood scene, is also experiencing great success with her clothing business Fabletics. She recently participated in an on stage interview, at the Fortune Most Powerful Women Summit. She discussed the fast paced success of her business and the challenges she faces, both as a celebrity entrepreneur and how to keep the progressive momentum going for Fabletics.
Hudson has been in tuned and inspired by fashion most of her life, admitting that she always imagined herself being involved with the clothing industry on Pinterest in some way. She saw a large hole in the fitness apparel market place and immediately starting thinking of how she could fill it. Hudson’s clothing designs are part of an athleisure brand that allows fitness clothing to be functional as well as versatile. Her introduction of Fabletics hit the mark, and after only 3 years of operations, the organization is boasting a revenue rate of $250 million annually.
Read more: Fabletics – Wikipedia
Hudson was excited that her products were met with so much enthusiasm, but since the pace took off so quickly, the stress of keeping up and managing effectively was extreme. Her tension of starting a business was further amplified by living in the spotlight as a notable actress on Twitter. She felt extra pressure to succeed and keep everything on point, making no perceivable mistakes that would be examined under the constant celebrity microscope. Yet, her status did serve a positive role, giving Fabletics more exposure than basic marketing could offer. She admits that only now, after 3 years, do they feel that they are keeping pace with their ever growing customer base.
Fabletics started as a subscription based model, harnessing e-commerce and social media to attract the modern day buyer. They have moved into offering retail, but find that the majority of their revenue still comes from the internet, which they fully embrace. A unique element of Fabletics is their wide range of designs and fits that can be worn for activities ranging from intense workouts to calm relaxation. The styles are routinely changing so that customers stay intrigued.
Fabletics core values are based on providing fashionable athleisure wear for anyone and everyone. They are continuing to invest their efforts in this idea by moving to provide plus size fitness and leisure wear. Hudson feels that all women should celebrate their bodies and have fun, sexy, comfortable, and versatile clothing to do that. Her instincts on what her customers want has been spot on for the last 3 years, and it appears that this new movement will lead to further progression of her brand and greater success as a business woman.