Bruno Fagali’s Blog


A new agency sb has created a Program for Corporate Integrity that is under the Ministry of Transparency, Control, and Supervision. This agency is one of the first to develop a code of conduct that will be in accord with the Anti-corruption Law. It is also the only agency to consult with the CGU about corporate rules.

Sb is the only wholly 100% Brazilian agency that has been invited to participate in competitions for international organizations regarding advertising and publicity. Though they attained international recognition, this was not enough. They started creating the Corporate Integrity Program two years ago. The program is now complete. It demands strict compliance and is in agreement with the Anti-corruption Law.

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Bob Vieira de Costa, a founding member of the new /sb Agency, said, “Our attitude is a natural consequence of our preoccupation with the transparency and delimitation of the directives that constitute the ethics of the agency. It is no use to look like we are proper, we must always be proper and act coherently and ethically. It is an intense process that requires internal changes that are in accordance with ethics.”

The code of conduct was created by Manesco, Ramires, Perez, the Azevedo Marques Society of Lawyers and by the lawyer Silvia Urquiza, who are specialists on the subject. They also evaluated the new sb leaders, the Corporate Integrity manager and the members of the Internal Ethics Committee. The code of conduct has been released to the employees who have not only read it but have undergone training. The code of conduct is on the agencies intranet and the agency website.

Upon enactment of the Corporate Integrity Program and the training of the teams of São Paulo, Brasília and Rio de Janeiro is in charge of the Corporate Integrity Management. Bruno Jorge Fagali will be responsible and, for this, has attained stability in the position within 24 months.

Fagali holds a Masters Degree in State law from USP and is a specialist in administrative law by FGV and PUC. His career is focused on administrative law in public administration. He is concerned with preventing acts of impropriety. Bruno had to work with quite a number of law firms such as Tojal, Radi, and Ramires just to mention a few. He is the corporate integrity manager of Nova/SB.


OSI Industries Builds Its Presence Into The UK With Flagship Europe Buyout

Business, Food Industry

Flagship Europe was a former branch of the American-based Flagship Food Group that serves most of the UK and has customers in France and Spain, and its products have consisted of breakfast meats, roasted chicken and chicken nuggets, baked pies and various sauces. In the years leading up to 2016, it started undergoing financial difficulties and was preparing to shutter several locations. Sheldon Lavin, the CEO of OSI Industries decided to buy Flagship Europe but decided to keep its brand name and welcomed Flagship Europe CEO Russell Maddock to the executive team as well as the rest of the company’s employees. Flagship Europe is now receiving funding to reach even more customers in its European territories.

OSI Industries was originally owned by Otto Kolschowsky and his family, but it was only a butcher shop in a Chicago suburb when it started in 1909. But the family impressed many local food service merchants that it continued running for more than 40 years in the Chicago area, and it became a well-known market store known as Otto & Sons. Otto & Sons made headlines when McDonald’s restaurant corporation asked them to become its meat supply merchant. This new partnership meant that Otto & Sons was going to need to grow at a tremendous rate in order to meet the supply capabilities of McDonald’s, and that’s when they began seeking funding for new high-technology processing plants. Sheldon Lavin, a former banker turned consultant offered his input to the company and helped them open a suburban operating plant and later more plants in Iowa, Wisconsin and California. As their holdings increased, Otto & Sons was renamed OSI Industries and Lavin was nominated CEO and Chairman as the Kolschowsky’s started retiring and exiting the company.

Since the mid-1970s, OSI Industries has invested in high quality production plants stationed in 17 different countries, and along with employees on the assembly lines most of these plants have advanced food research centers on their premises. They also have invested in clean production technology in their refrigeration and heating equipment, and it led to their receiving the Globe of Honour award from the British Safety Council around the same time that Flagship Europe was acquired. OSI Industries currently ranks at number 10 in the world’s largest meat processing companies and according to also ranks at number 54 in total food production. OSI Industries has philanthropic initiatives as a supporter of the Ronald McDonald House Charities and a donor to the Chicago Inner City Foundation.

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Knowing the World is Crucial To Advertising Success That Lori Senecal Enjoys


Business owners need to know the world when it comes to advertising. As a matter of fact, the idea of the business owner being out of touch is not as true as one would believe, especially when it comes to successful businesses. These days, people are starting all kinds of businesses. Many of them are very small, and yet they are some of the most successful businesses that one can be a part of. The most important aspect of their business is in the marketing, claims Bloomberg. When people market, they have to make sure that they are reaching their audience in a way that they want to be reached.


One person that can help people reach their audience is Lori Senecal. She is very much in touch with the world and what people want. Therefore, she is able to advertise effectively. She is also able to share her insights on what people respond to. For instance, she notices that people in general are interested in more of a neighborly image. For instance, they are likely to respond positively to playful images as well as spontaneous images. Therefore, she urges people who want to advertise to be a little playful.


One of the best ways to know the world is be involved with it. Lori Senecal reaches out and connects with people when it comes to business so that she can be known throughout the world. This attracts clients to her so that she can advertise to the right people for her clients. Given that people are using mobile devices and are also constantly on social media, she is able to reach people at various times during the day with her advertising campaigns. Given that she has turned one of her businesses into global enterprises, she has expanded her reach and has shown that she can make businesses grow.

Heal N Soothe: A Supplement that Packs a Punch

Beauty World, Business, No More Pain

If you are an avid follower of herbal supplements or alternative medicine, you may have heard of Heal N Soothe, a product offered by Living Well Nutraceuticals. Heal N Soothe is intended for use by adults with joint pain and is formulated with anti-inflammatory herbal extracts. Just what are these extracts? Let’s take a look at only a few of the active ingredients: bromelain, turmeric extract and Mojave yucca root.


Have you ever wondered why pineapples are sometimes used to tenderize meat? The answer lies in this component of the pineapple. Bromelain is a compound that contains enzymes that break down proteins, often thought of as “eating” the protein-rich matter, hence their usage in cooking. These little enzymes are capable of working outside of the kitchen, however. They also have a high potential for medical usage, and research has been conducted to attempt to establish a link between bromelain extract and the relief of pain from inflammation. It is thought that this compound’s enzyme action signals the body to produce pain-relieving compounds of its own.

Turmeric Extract

Another familiar ingredient found in kitchens, turmeric also has a history of usage in folk medicine and traditional medicine. This bright, sunny-hued ingredient is ubiquitous throughout Indian culture, used to flavor everything from curry to tea. In extract form, it is also known for its ability to fight inflammation. Historically, turmeric extract has been used topically, but in modern times it has found new life as a component in orally administered supplements such as Heal N Soothe.

Mojave Yucca Root

Mojave yucca root, also known as yucca, is a versatile plant that finds its way into many supplements, medicines and basic foods and beverages. If you have ever drunk soda or sparkling water, you might be surprised to learn that you may have already ingested yucca root, as it is used to produce foam in carbonated drinks. This root also shows promise in fighting inflammation and decreasing cholesterol. While the effectiveness of Mojave yucca root, as with many other herbal extracts, has yet to be conclusively determined, people who suffer from arthritis, high blood pressure or high cholesterol levels have self-reported some improvement in symptoms following a regimen of yucca root extract.

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Selfless Work of Jeff Herman in Supporting the Child Victims Act

Doing Good
As a nationally recognized lawyer and founder of Herman Law, Jeff Herman has dedicated his life to taking a stand for children who have been sexually abused. He does so by representing them in court, and urging legislation to be mindful of the benefits certain bills may have in store for children that become victims of sexual abuse. The Child Victims Act is currently one of the bills that holds the spotlight. If passed, the Child Victims Act would eliminate both criminal and civil statutes of limitations in child sexual abuse cases that take place in New York State.

Individuals who recognize the benefits of this bill are part of a coalition called “New Yorkers Against Hidden Predators,” and the cause that they are constantly fighting for is now being endorsed by stars such as actor Corey Feldman and Team USA volleyball player Sarah Powers-Barnhard. Just like Herman, these are people fighting for the vital growth of community advocacy in attempt to harness the prevention of these crimes that too often ruin children’s lives.

As the law stands now, after the age of 23 the court will no longer hear cases against the perpetrator brought by those individuals who survived child sexual abuse. With the Child Victims Act, individuals wishing to press charges would now have 50 years in civil cases to bring the case against their abuser to the courts. Overall, supporters of the Child Victims Act truly understand that the effects of sexual abuse are often a life-long battle for many who fall victim to this heinous crime.

Time is of the essence in cases of child sexual abuse; cases that Herman works hard to not only defend, but also prevent. If Republican Senate passes the Child Victims Act it would allot for significantly more time for the cases to be heard, and therefore more time for Jeff Herman to do his job.

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Highlights From Daniel Taub’s Decades of Service To Israel


Back in 2013, Daniel Taub, Israel’s former ambassador to the UK, suggested at the time that his country might form alliances with former enemies in case Iran develops nuclear weapons. He mentions Saudi Arabia and other Gulf States as potential allies that are afraid Iran will have nuclear weapons soon. Read more: Daniel Taub | Crunchbase and Ambassador to the UK Daniel Taub argues the Geneva deal endangers us all

Despite a recent agreement between Iran and the UK, Taub sees Iran easily enriching enough uranium to build a bomb and still stay within the bounds of the six-month agreement. Taub served as Israel’s ambassador to the UK from 2011 to 2015, and during his tenure, he helped establish Israel information Centers in Scotland and in Wales to reach out to parts of Great Britain’s society that they had missed.

While he was extremely busy during his time as the Israeli ambassador, Taub did manage to ensure that he and his family went the theater in London before leaving. Taub did get to meet many of the people that interested him the most in the UK, including Queen Elizabeth

A native UK citizen, Daniel Taub moved to Israel in 1989. He joined the Israel Defense Force, and then Taub had a long, distinguished, 25-year career in Israel’s Foreign Ministry.

He served as an international attorney and represented Israel during negotiations and at international conferences. Taub was the legal adviser for Israel at the United Nations and at Geneva. He helped negotiate Israeli-Palestinian peace accords as well.

A previous speechwriter for Israeli President Chaim Herzog, Taub went on to write articles for the Guardian, the Huffington Post, the Daily Telegraph and more. He authored wrote Parasha Diplomatit, a book which added a diplomatic twist to Torah readings. Additionally, Taub is a scriptwriter for the Israeli drama series HeChatzer. In 2017, Taub delivered the 15th Isaiah Berlin Annual Lecture as well.

In 2016, Daniel Taub joined Yad Hanadiv, a philanthropic foundation acting on behalf of the Rothschild family trusts, where he serves as the director of strategy and planning.

Taub earned degrees from University College, Oxford and London and Harvard University’s Kennedy School of Government. He currently lives in Jerusalem with his wife Zehava.

OSI Food Solutions: Fulfilling the Demand for Chicken Meat

Business, Food Industry

The people from Portugal and Spain are demanding for more meat, and this demand is increasing steadily through the years. From 6%, the demand rose to 8%, and it is currently increasing to reach the 10% mark. People from this region are using chicken for their everyday diet, and as the population grows, the demand also grows. To ease the growing demand for chickens, the OSI Food Solutions opened up a new production line that will process chicken meat and provide the people of Portugal and Spain their protein needs. The OSI Food Solutions is one of the subsidiaries of OSI Group, a multinational protein processing company based in Aurora, Illinois. The OSI Food Solutions primarily operates in Spain and supplies neighboring countries like Portugal.

OSI Food Solutions’ managing director said that they decided to create another production line so that they could cater the growing demand for chicken meat in the region. He claimed that the state of the art and high-quality production area could process up to 24,000 tons of chicken. This is far from the initial capacity of only 12,000 tons of chicken. He also added that they can now process 45,000 tons of livestock meat with the new production line. OSI Food Solutions is confident that the company can accommodate the rising demand for chicken meat in the region because of their new production line.

The new production line is located in Toledo, Spain, and it provided jobs for 20 people. The facility owned by the OSI Group is currently employing about 140 people, and with the addition of the production line, it will be close to 160 people. The OSI Group under David McDonald focused on their overseas operations. According to David McDonald, he would like to see the company thrive abroad because it would give them far better security if their businesses succeed overseas. Today, the OSI Group has built more than 50 facilities in 17 countries. David McDonald is planning to increase the figure so that their presence around the world can be felt.

David McDonald also claimed that once the OSI Group managed to build more facilities around the world, more people will be given an opportunity to secure a job. Today, the OSI Group focuses on producing and delivering high-quality protein products. They have been one of the top American companies, and they continue to grow as they acquire smaller firms which are also operating in the same industry. To know more about the company click here.

Award winning Robert Ivy at the American Institute of Architects


Born in Columbus, Mississippi, Robert Ivy is a Tulane University Graduate and the Executive Vice President and Chief Executive Officer at the American Institute of Architects, located in Washington, District of Columbia, a AIA network started in 2011. Over 20 years ago, Robert Ivy lead Architectural Record to becoming the most widely read architectural journal.

Being such a leader in the publishing industry, and making such a major impact editing journals, Robert Ivy has earned many publishing industry honors, which includes the American Society of Magazine Editors National Magazine Award for General Excellence, and also the premier magazine award for journalism. At Architectural Record, in total Ivy has accumulated 7 Ozzie Awards, and 26 Jesse H. Neal Awards. According to the American Business Media’s highest award for recognizing one particular person, in 2009, Robert Ivy received that Crain Award. A year later in March, Ivy was voted as “Master Architect” by the national architecture fraternity Alpha Rho Chi unanimously, for being so effective in expressing a design’s true value.

At the American Institute of Architects, they have a network that consist of over 90,000 member architects, and more than 250 chapters of design professionals bringing a dynamic aspect to the architectural industry. Robert Ivy has been working towards having the American Institute of Architects becoming one of the most influential organizations when it comes to enhancing the built environment for the past 7 years.

His hopes for the future, is to launch awareness campaigns to the public to initiate dialogue when it comes to issues that architects should always be aware of, sustainability, the impact of design on public health, and climate change. Robert Ivy is a figure that is undoubtedly recognized in the architectural profession for being such a leader for having the responsibility of managing designs and the construction, thru its publications efficiently.

With the position he holds at American Institute of Architects, Robert Ivy and his staff are working with 206 other employees, and a $56 million annual budget to handle any issues that are within the organization so that they will always be constantly improving in the architectural profession.


Farewell Thee Lori Senecal

Female CEO

It is always sad whenever a competent leader is about to leave any organization. On the other side, great leaders understand that their purpose in a company is not only to make present results but a future for the company too. Lori Senecal has been the CEO of CP+B since 2015. The company has reached high heights as a result of her great marketing skills and creative mind. Unfortunately, Lori Senecal is stepping down as the Chief Executive Officer and President of CP+B this year.


Chuck Porter, the chairman of the company, says that Lori Senecal has been the perfect individual for leading CP+B. The firm has gained a stable momentum through the intelligent decisions Lori Senecal has made at her time of leadership. He went ahead to say that she has been awesome and the firm is better, thanks to her. They are ready to take the matter into their hands after Lori and see that her efforts for the company do not go to drain, but instead propel the firm to the next level. Check out huffingtonpost to know more.



In an interview, Lori said that her passion for leading others began when she was in high school. She wanted to engage in gymnastics, but her height wouldn’t allow it. She got a chance to be the leader of the gymnastics. She says that since then, she has always felt she was born to lead and others to follow, not the other way round. She says that as a coach she always aimed at excellence for her team and it is the same theory that is needed in the advertisement world. You can visit youtube to see more videos.



Lori Senecal says that in the ad world, you make money when other people make money. She says that you got to be a performer and a strong individual to earn in her line of business. She quotes a saying that is common in their business that one is only as good as his/her last advert was.

Lori Senecal has always considered herself profitable as a result of her great skills to motivate others. Lori Senecal says in term of finance; one takes time in the advertisement agency. KBS, however, rose very fast compared to other advertising agencies due to the cooperation of the support.




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A Unique Strategy Drives OSI Group’s Expansion Plan

Business, Food Industry

OSI Group is an entity that has a rich history laced with innovative growth strategies. The global company has its headquarters in Aurora, Illinois. OSI can be traced back to 1909, when a German immigrant Otto Kolschowsky opened a small meat market in Oak Park, Illinois. The business expanded gradually to become a leading player in the retail and foodservice industry. OSI’s breakthrough came after partnering with McDonald’s, a relationship that still exists.

OSI Group supplies products to renowned entities in the food industry including McDonald’s, Starbucks, and Burger King. The main products include pork, poultry, bacon, meat patties, and pizza among others.

The company is one of the largest private businesses in the United States. Its expansion to the international market is attributed to an impressive strategy. OSI endeavors to provide customized services to its customers from different parts of the globe. In fact, every brand or outlet of OSI is created in line with the culture, customers’ preferences and regulatory provisions of its location. The result is usually provision of services that satisfy the needs of customers in the particular context.

Another critical element in its strategy is the acquisition of other brands. It has enabled OSI to penetrate other markets such as Europe. At home, OSI Group bought Tyson Foods plant in Chicago. The plant is expected to support infrastructural development, which is an essential element of OSI’s future growth plans.

OSI Group purchased Flagship Europe, a key player in the UK foodservice industry. The Flagship Food Group, Denver owned the brand. Flagship Europe supplies sous vide products, pies, frozen poultry, and mayonnaise sauces among others. Also, OSI acquired Baho Food, a Dutch food processing company. Baho Food is a successful company with five other subsidiaries and presence in 18 European countries. The company also owns two processing plants in Germany and Netherlands.

The two acquisitions have significantly boosted OSI’s presence in the European market. The company, however, plans to retain the teams that were running these enterprises. The decision is in line with OSI’s strategy of maintaining managerial teams that have an excellent understanding of the culture and consumer tastes and preferences. The approach drives OSI’s operational excellence by encouraging the exchange of ideas between the teams at the headquarters and its branches.

OSI Groups now boasts of over 80 facilities and a presence in over 17 countries. It has a workforce of over 20, 000 employees around the world. The company has also won recognition from various entities. For instance, OSI Food Solutions UK won the Globe of Honour Award for 2016 for excellent management of environmental risks.