Whitney Wolfe is young and creative. She has proclaimed herself to be a feminist that is trying to give women a better dating experience through apps. She has shown people that she has the desire to do something different, and this was a big step to take.
Many people that were in her shoes may not have done what Whitney Wolfe decided to do. She left Tinder, an app that she co-founded, and moved away from the technology mecca of New York. California was also a distant memory. She almost put herself completely off the radar by starting a company in Texas called Bumble.
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This was a risky thing to do because she departed from what was the norm for companies that were designed for dating apps. Geographically, Bumble was on a dating app island. Whitney Wolfe went to college in Texas, and she loved the time she spent there. She felt like this would be a natural place for her to realign herself with her goals to create the ideal dating app for women.
When she created Bumble, an app that puts women in place to start conversations, it was evident that she was someone that was not afraid to fail. This app could have gone sour if men decided that they did not want to participate. Fortunately, this was something that men took enjoyment in. Men know that when the women respond to messages that they are actually interested. It is like a rite of passage because he has made it past the screening round of the dating process.
Whitney Wolfe could have pitched this idea earlier in life, but it appears that this was a secret weapon that she held onto. She decided to take the solo route and create her own company from her own perspective.